USAA (IHA), New York, NY - Sr. Strategist

May 2023 - Present

Developed messaging and communications strategy for customer onboarding experience. Worked with Campaign and Brand Managers to maximize efficiency and prioritize results in scope of work. Provided ongoing strategic guidance to creative team to deliver on brand expectations.

HLK, New York, NY - Strategist

February 2022 - February 2023

Contributed brand and creative strategy for Bayer Agriculture, Ameren Power, Teal Cannabis, and ENVU PMP.

Soze Agency, New York, NY - Strategist (Contract)

September 2021 - January 2022

Contributed to messaging and strategy for clients such as National Students Nurse Association, Yoga Alliance, Google, and AdCouncil. Support included desktop research, building out messaging framework, interviewing audience members, and spearheading discovery calls with clients. Funneled all findings to develop key insights, and inform overall creative strategy.

Square & DoorDash, New York, NY — Account Executive, Caviar

June  2019 - August 2021

Sales strategy for new verticals under Caviar and DoorDash. Demonstrated storytelling skills through routine product presentations and client interviews. Solved client problems with strategic solutions based on data, market insight, and also personal needs.

ChowNow, New York, NY — Territory Manager

February 2018 - June 2019

Served as main point of contact for clients in Brooklyn, NY. Obtained market insight from routine interviews and one-on-ones with audience to meet sales goals. Consulted clients on social media strategy and calendar in order to drive conversions with ChowNow product.

Global Prairie, Kansas City, MO — Marketing Intern

June 2013 - August 2013

Conducted landscape and consumer analysis that informed strategy for Bayer Pharmaceuticals, Google Fiber, and Kansas City Power and Light. Developed internship 360 campaign.